Getting Online Reviews for Accounting Firms
Google reviews can make or break your business’s online presence and persona.
Did you know?
63.6% of consumers say they are likely to check Google reviews before visiting a business — that’s more than any other online review site!
So… you know that you need to get more google reviews, but how? And how do you manage the reviews you do have?
We'll help you learn all of the things you need to know to about Google reviews for your accounting firm.
How Accountants Can Get Online Reviews
Sure, you may be asking your clients to leave you a review, and you may even be emailing them a follow-up with little to no success! But, there are more creative ways to ensure that you're getting the reviews your firm needs to succeed.
Here are 3 easy tips to get more reviews for your accounting firm.
1. Verify your business
First thing first - make sure that you’ve created and verified your Google My Business profile so you can collect your well-deserved reviews.
Your business profile also allows you to appear in Google searches and maps, so it’s a crucial part of your set up.
Once you're verified, don't ask customers to go Google your business for you - make it simple to increase your chance of a successful review. Google My Business’ Place ID tool allows you to create a professional-looking link to provide your customers, making it more than easy for them to leave you a great review.
2. Futurize your follow-ups
While emails were the way of the past, SMS is the way of the future.
Research says that SMS open rates are as high as 98%, compared to just 20% for emails!
Try to use a texting service to send an automated follow-up text after an appointment with a client thanking them for their time and asking for their feedback with a review link.
Most services will allow you to easily add a shortened URL so clients can leave you a review on the go instead of waiting for when they next check their inbox.
3. Run remarketing ads
You can easily target your current clients with an inexpensive re-marketing campaign, asking them to leave you a review. This is easily made possible by creating a custom audience on Facebook using your clients' email addresses.
If your client uses that email for their Facebook account, they will see your ad asking for a review.
But, be sure to screen your upload list first for the best results!
How to Manage Your Firm's Reviews
Now, you might have gotten more reviews, but how do you manage them? And how can you handle a bad one?
Utilize the right tools
Most people don’t realize that Google will email them or send them a phone notification when their business gets a new review.
Download the Google My Business app and make sure to check the notification settings to stay up to date and on top of your reviews on the go anywhere you are, any time.
This will allow you to snipe each and every review that you receive for your business.
Deal with your negative reviews
94% of people say an online review has convinced them to avoid a business.
It's a good idea to wait 24 hours after you have read the review to respond. This will allow you to be more level-headed and collect any information that you need before you give your response.
Be sure to handle the review professionally, and validate the negative experience a client may have had.
If the client has provided their full name, offer to reach out in your reply. Reaching out to the client will allow you to have a one-on-one conversation to work out what has provoked the negative review and make things right again, if possible.